TRADESMAN: Deal to Dealer is a game about a merchant who rides around in his horse-drawn (or bear-drawn) cart. Starting his journey in his home village of Grampstead, the Tradesman heads off to the other towns and villages of the world. Stock up on marine morsels in Fishpool, quench your thirst at Grubgrog Village's renowned tavern, sell basic necessities in Hoboken, and trample the dirt in Normingham, the capital of these lands!

The protagonist is a young merchant who has left his grandfather’s hometown.

With goods loaded onto a wagon (or even a bear-drawn cart), he sets out on a journey across the world, traveling from town to town and village to village.