Tongari Boushi to Mahou no Omise is the follow-up of Magician's Quest: Mysterious Times. It retains the Animal Crossing like gameplay of the previous game, however there is now an emphasis on owning and running a shop. These shops cover all types of goods from cakes to flowers to clothes to furniture. The shops products are created by playing mini-games.

The game also has further updates from the previous game. There is now a new castle location where players can hear the king's opinion on their store. The number of students, teachers, spells, incantations, furniture, cd's, insects, and fish have all been increased too.

"Magic Shop" has added the new element that allows players to open their own "shop" while continuing the game system of the previous work. Players can open various shops such as cake shops, restaurants, clothes, and accessory shops. Players create products arranged in the shop by playing mini games.