Tamagotchi Town is a strategy game. The goal of the game is to create a large Tamagotchi society on a given piece of land containing different landscapes.

The game features a unique way of raising Tamagotchis through interactivity with their environment. All the Tamagotchi characters that appear in-game are from the classic 1996-1998 Tamagotchi Toys, as well as several new characters unique to the game.