Ring: Infinity is a visual novel game. The game begins much like the other stories in the "Ring" series do by introducing you to the "Cursed Videotape". From there, you must find a way to save yourself, or perish.

Players control a character who has watched Sadako's Cursed Videotape and has seven days to make decisions that will impact his or her life and potential death during this period. The game sports multiple endings which are reliant on their choices.