Millsberry was an advergame, created by General Mills in July 2004 as a marketing tool. It had shops, homes, an arcade, special events, and a weekly newspaper called the Millsberry Gazette, which told you the happenings in Millsberry. General Mills often used product placement on Millsberry. It was a web site mainly targeted towards elementary and middle school students, though it could be played by everyone. You were required to sign up to be able to fully and freely access Millsberry.