REVEAL was founded by game developer Pepijn Willekens after six years of experience at various studios. Pepijn envisioned a new approach to game creation, emphasizing games as an artistic practice for greater creativity and exploration.

REVEAL fosters a supportive environment for game development, balancing both commercial and artistic projects. Beyond making games, REVEAL organizes events such as game jams, networking events, and game exhibitions to foster collaboration, innovation, and artistic expression. These initiatives bridge gaps with the arts and cultural fields to enhance the cultural impact of interactive media. With REVEAL, Pepijn seeks to nurture a diverse and inclusive community, offering enriching experiences for all, including those not traditionally identifying as gamers.