Based in Beijing, Microfun, Inc. has been making fun, cute, and family-friendly casual games since 2008. We base our games and our company culture on three pillars: Excellence, Growth, Fun. By putting these values at the forefront of our games, we have created a globally successful brand.

Some of our games include Fashion Life, Super Model, Dreamy Spirit Valley, Dreamy Cake Shop, Frozen: Free Fall, and Jellipop Match. Several of these games have been among the top-rated in China.

Our most popular game, Jellipop Match, has ranked in the top three casual games in China since its release in 2014. By July 2016, the game had reached 10 million DAU. One of our more recent games, Munchkin Match, also received an Apple App Store recommendation in 2017.