INSTINCT3 is an influencer marketing agency focused on creative campaigns and influencer management. The team, consisting of pioneers from the gaming and e-sports industries, sees its primary task as creating synergies between the brands of advertisers and those of influencers through exceptional concepts. The company also represents an exclusive portfolio of influencers, including "HandOfBlood," one of Germany's most high-reaching content creators. An entire branch of the agency focuses on creative campaigns, having received awards including the very first Effies for e-sports campaigns. In 2024, the agency expanded its activities to include indie game publishing as a new line of business.