Tec Toy (later renamed Tectoy and TecToy), also known as Tec Toy Indústria de Brinquedos SA, is a Brazilian electronics and video game company, and Sega’s official distributor in that region. The company has seen overwhelming success with sales of the Sega Master System, and its work established the 8-bit platform as a cultural staple across much of South America.

It underwent a rebranding process in 2007, becoming Tectoy.