fairys was originally made as a sister brand of sprite under Accel Co., Ltd., to produce all-ages games, but in March 2012, it was spun off into an independent company.

On May 25th, 2018 it was announced that Fairys Co., Ltd. (fairys's holding company) would transfer its rights back to Accel Co., Ltd., and the staff would be transferred to Fleet Co., Ltd. (the company which had recently acquired fairys from Fairys Co., Ltd.). And on May 27th, Accel Co., Ltd. announced the dissolution of the fairys brand.