Giant Interactive Entertainment was founded in 2004 by staff from LEGO's gaming division after the division was shut down in order to finish LEGO Star Wars: The Video Game. They worked closely with Traveller's Tales, who developed the game, and were bought out by them after the game's release.

The new holding company, TT Games, acquired both Giant Interactive Entertainment who became the publishing branch and Traveller's Tales who because the developer studio. Giant Interactive Entertainment would also later be renamed to TT Games Publishing in early 2006.