Wild Factor was founded in 2012 by programmer Alexandre Lautié. Alexander has worked on nine commercial games over the years from retro pixel to next gen console games, including his time at Ubisoft where he helped create the development tools for Just Dance and Just Dance 2014. The story he tells about Wild Factor’s inception is he was eating alphabet soup and saw this message in his bowl: strt a gma cmpiny. “Close enough”, he said, and Wild Factor was born.

Wild Factor is based in Paris, France.