NewKidCo was a children's software developer and publisher, formed in 1997 by former Hi-Tech Expressions personnel Hank Kaplan and Jonathan D. Harber. It focused on games based on licensed characters and properties.

Over the years, the company began facing financial struggles; attempts at producing E.T. games for the film's 20th anniversary ultimately ended with multiple cancelled titles and poor sales, and they also failed to pay developer milestones on time, resulting in lawsuits. NewKidCo quietly went out of business in 2005.