In 2003, Disney announced in their 2003 strategic review that they would re-enter the core publishing market and rebranded Disney Interactive, Inc. as Buena Vista Games, Inc. (BVG) The Disney Interactive and Buena Vista Interactive brands were retained as publishing labels for children's and core titles respectively.

On April 19, 2005, Buena Vista Games announced that they had entered the game development market. The company formed Propaganda Games, based in Vancouver, British Columbia; which was made up of former employees at EA Canada, and purchased Avalanche Software in Salt Lake City, Utah for an undisclosed amount.

On May 13, 2005, the company announced they had acquired the video game rights to the Turok franchise from owners Classic Media; which had been previously held by Acclaim Entertainment.

On April 27, 2006, Buena Vista Games entered into a publishing agreement with Japanese developer Q Entertainment where the company would publish four of the developer's titles globally except in Asia; including a Disney-themed version of Meteos.

On February 8, 2007, The Walt Disney Company renamed Buena Vista Games to Disney Interactive Studios as part of a larger company initiative to phase out the Buena Vista brand that year.