Founded in 1988, Visual Concepts is the developer behind the 2K Sports games and the dominating success of the NBA 2K franchise. The Visual Concepts team is devoted and ambitious, never content to stop searching for new ways to improve the gaming experience and to develop advanced techniques and methods of producing cutting edge entertainment. It is through this determination and love of both sports and video games that Visual Concepts has fostered NBA 2K from its creation in 2000 to present day, ensuring each annual release is innovative and improved. The Visual Concepts attitude and work ethic shines through in the games and earns the company awards and accolades year after year.

Visual Concepts is based in Novato, CA, US.