JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood. Founded in 1927 as the Victor Talking Machine Company of Japan and later as Victor Company of Japan, Ltd. (日本ビクター株式会社, Nihon Bikutā kabushiki gaisha), the company was best known for introducing Japan's first televisions and for developing the Video Home System (VHS) video recorder.

From 1953 to 2008, the Matsushita Electric Industrial Co. was the majority stockholder in JVC. In 2008, JVC merged with Kenwood Corporation to create JVCKenwood. JVC sold their electronic products in their home market of Japan under the "Victor" name with the His Master's Voice logo but used the name JVC or Nivico in the past for export due to differing ownership of the His Master's Voice logo and the ownership of the "Victor" name from successors of the Victor Talking Machine Company. In 2011, the Victor brand for electronics in Japan was replaced by the global JVC brand. However, the previous "Victor" name and logo are retained by JVCKenwood Victor Entertainment, and are used as JVCKenwood's luxury HiFi marque.

At the beginning of the 1990s, JVC ventured on publishing console video games using their main label in America while making parallel releases under the Victor Musical Industries and Victor Entertainment subdivisions. The very first releases under this denomination were games under the Star Wars license, on the SNES they would release the Super Star Wars series and Indiana Jones' Greatest Adventures. Occasionally they would also publish other miscellaneous games such as ports of arcade games.

At the turn of the 21st century, there would not be more games published under the JVC label.